Sannar gjafir Unicef

RoleArt Director

AgencyJónsson & Le'macks
copywriterFriðgeir Einarsson
IllustratorBrian Pilkington

The Icelandic Yule lads are a mischievous bunch. But this Christmas they've turned over a new leaf. A part of Unicef's Christmas campaign, this series of 13 films, one for each lad, depicts their new charitable personas. The campaign more than doubled the previous year's amount raised.

Other projects