RoleArt Director
ClientUnicef
AgencyJónsson & Le'macks
copywriterFriðgeir Einarsson
IllustratorBrian Pilkington
Year2015
The Icelandic Yule lads are a mischievous bunch. But this Christmas they've turned over a new leaf. A part of Unicef's Christmas campaign, this series of 13 films, one for each lad, depicts their new charitable personas. The campaign more than doubled the previous year's amount raised.
